Overview The name that spells comfort and convenience, PIGEON is today the market leader in mother and baby care products. Our extensive research to offer the highest levels of comfort, safety and quality make us the preferred brand in the segment. With a wide range of products under the PIGEON wing, we are your one-stop solution to meet all your needs from maternity to childcare. For over half a century, we at PIGEON have worked tirelessly to develop easy-to-use and affordable products for each step of motherhood. Besides producing breast pump and breastfeeding accessories, PIGEON produces bottles, teats, pacifiers, baby toiletries, baby wet wipes, weaning accessories and many more products. We are the preferred choice for high quality, durable and user-friendly merchandise for mothers, babies and toddlers. An ISO 9001-2008 certified company, PIGEON has grown steadily to become a name second only to the Mother.
What is the PIGEON Way? The "PIGEON Way" is the fundamental ideology based on which all of our global strategies and plans are developed. It's also the basic criterion for how we feel in our hearts and how we convert those feelings to action.



Vision To be the baby product manufacturer most trusted by the world's babies and families.

Corporate Philosophy Love

Credo Only love can beget love

Mission To bring joy, happiness and inspiration to babies and families around the world by providing them with products and services that embody love.

Values
  • Integrity
  • Communication, Consent, Trust
  • Passion
To meet the needs for quality mother and baby care, PIGEON was founded in 1957 in Japan by its founder Yuichi Nakata whose vision to provide quality, comfort, convenience and affordability in one brand has made PIGEON the market leader today. With a range of products encompassing every need in maternity and baby care, PIGEON is a one-stop shop for mothers and mothers-to-be. Spreading its wings to over 40 countries, PIGEON is the top player in the International markets today. Headquartered in Japan, PIGEON has subsidiaries in Singapore, Malaysia, India, Thailand, Korea, China, and USA. Singapore is the regional headquarter for ASEAN countries.

"I want to produce an artificial nipple which is very similar to mothers' nipple" – Yuichi Nakata

With no available research data and knowhow, Mr Nakata found his own unique methods to study the sucking mechanism of babies.

Mr. Nakata’s research data has contributed to the development of artificial teats. What Yuichi Nakata saw was the unique movements of the tongues of babies when they sucked milk. Scientifically named “Peristaltic Movements” much later, they formed the basis of all the bottles and nipples made in the PIGEON research centre. For over 5 decades, PIGEON has dedicated research capabilities towards the sucking behaviour of babies. Having established a solid foundation of research, PIGEON is recommended today by most top medical and academic professionals.
In-depth study and extensive research by our world-class team of scientists brings to you revolutionary solutions in mother and baby care. Market research to understand gaps, study of materials for utmost safety and comfort make PIGEON products top in their class.

PIGEON promotes the healthy development of the baby and the happiness of the mother and family through innovation and invention. The basis of our strong growth is our even stronger R&D unit. Based on three important processes, we create products that suit your exact needs :

  • Extensive study on the needs of new mothers and babies
  • Market research to identify the gaps between demand and supply
  • Our knowledgeable and motivated team of researchers


At the core of our R&D activities is our Central Research Centre (CRC) established in 1991 in Tsukuba Mirai city in Ibaraki Prefecture. Standing by our commitment to offer intelligent solutions, we opened a special wing of the CRC in Singapore in 2011 to collect statistical data relevant to breastfeeding related products.

From initial studies by attaching cameras to the bottom of baby bottles, to using ultrasonic echo results we are moving with the times. Adapting new technology and materials along with expert knowledge and a passion to offer the best has taken the PIGEON product research to great heights. This quest to offer new products is a continually evolving one and imagination is the limit!

The popular range of PIGEON bottles and nipples are a result of over 50 years of research in suckling science. Our “Bonyu Jikkan” baby bottle nipples (SofTouch™ Peristaltic PLUS bottles) are one of our very successful applications of research in the field of baby feeding. Launched in 2010, these nipples offer the most natural feeding experience to your baby.