Basic Policy on Customer Service and Action Guidelines Basic Policy on Customer Service We will never forget that our ultimate objective for all company activities is to delight, satisfy and inspire consumers, based on our corporate philosophy of “Love.” We value two-way communication with customers, take feedback from customers seriously, think and act from the customer’s point of view, and always strive to further improve customer satisfaction. Action Guidelines 1. We respond to customer requests agilely, politely, accurately, and with sincerity. 2. We treat customers fairly and equitably. 3. We reflect the customer’s voice in corporate activities in an effort to create even better products and improve the quality of operations. 4. We strive to provide customers with information that is considerate and easy to understand. 5. We respect the rights of customers and act in compliance with relevant laws and regulations.